Endings Summit at Techfestival 2019
In September 2019, I co-curated the Endings Summit at Techfestival in Copenhagen, an event focused on designing better endings for products, services, relationships, and life. I was also the producer and host of the Studio Stage and official Techfestival podcast. The third edition of Techfestival took place 5-7 September 2019
Ritual: Printing One Photo A Day
A few years ago I came to the conclusion that a printed photograph is worth hundreds, if not thousands of digital photos stored on your phone or hard drive. I started digital photography in 2002 with a Nikon Coolpix 2500, followed by a Nikon D70 DSLR in 2004, and then
The Serendipity Engine
Earlier this year I left my job. I felt a strong urge to recharge physically and, more important, mentally. The role had created a series of positive connections and had me embark on an intense public speaking spree, but I was exhausted and creatively stuck. On top of that I
The Webby Awards & The Lovie Awards
From 2016 to early 2019, I served as the European Marketing Director of the Webby Awards and the Lovie Awards. The Webby Awards is the leading international award honouring excellence on the Internet. The New York Times called the Webbys the "Oscars of the Internet". The Lovie Awards
My LEGO Wall - From Work Tool to Art Installation
If you've visited my home in the last 5+ years or had a video call with me, you've noticed my LEGO Wall. It's a conversation starter for adults and a magnet for kids. What you might not know is how it got started. Yes,
Velocitize interview on storytelling, great digital work, and personal vs. personalised experiences
Back in November 2018 I sat down with Andy North from Velocitize, a publication by WP Engine that shares strategic insights on digital experiences to marketers and agency folk, to discuss marketing trends and how brands can approach the constant evolution of how we converse and tell stories online. Some
The Tsubame-Sanjo Factory Festival
When our attention is being sucked away by digital gadgets, how can you help people understand the value of well made products and create a closer connection to their makers? For the Japanese manufacturing district of Tsubame-Sanjo, the answer was rooted in the simplicity of direct human experience: to organise
Taking a break: Breathing and Zen
I often need to create space and change things up a bit to counterbalance the "busy-ness" of work, submerged in emails, chats, and the stress that comes with the daily sense of urgency. Luckily, it's not all screen time and I get to do a decent
Social Media Week London
I served as Executive Director of Social Media Week London from 2013-2016, leading the 2014 and 2015 editions. (I was also the Conference Director of Social Media Week Milan for the 2013, 2014, 2015, and 2016 editions.) Social Media Week operated as a prominent media platform and worldwide event with
Social Media Week Milan
I served as Conference Director of Social Media Week Milan for the 2013, 2014, 2015, and 2016 editions, leading a team from digital agencies Hagakure and later Doing. Social Media Week (now part of Adage) was a prominent media platform and worldwide event with local presence across five continents: Europe,
Taking it slowly: why I love to send (paper) postcards
uring a recent lunch with a good friend who works as a digital strategist, I casually mentioned that I like to send postcards, to which she commented quite baffled “you still send postcards?”. My natural reply was “dozens, probably hundreds, of them each year”.
Frontiers of Interaction
I served as Conference Director of Frontiers of Interaction in 2010, joining cofounders Leandro Agro' and Matteo Penzo to lead business strategy, transforming the event from a non-profit academic initiative into a for-profit company. Founded in 2005 to explore Interaction Design, Frontiers of Interaction rapidly established itself as Italy&