London Design Festival

I was the Head of Content & Digital of London Design Festival (LDF), overseeing the editions 2021, 2022 and 2023.

Founded in 2003, London Design Festival celebrates and promotes the city as a design capital on the global stage and is one of the world's leading design events. In 2022 the festival attracted more than 360,000 visitors, 50% involved with the creative industries, making 1.48m visits.

I led the team responsible for storytelling and content (print and digital), communications (including PR and media), marketing and branding. I played a key role in updating the festival's strategy, relaunching its online presence (website, newsletters and social media), new print publications (Red Book, Listings, notebooks) and supporting operations and partnerships. Key partners included renowned design studio Pentagram (Domenic Lippa's team), the Mayor of London, Bloomberg Philanthropies, the Victoria & Albert Museum, and digital studios Koto and ON (case study).

I was involved in LDF's four key pillars:

1. Festival Projects, public exhibitions curated and commissioned in-house in collaboration with designers and brands and located in some of London's best-loved spaces like the V&A Museum, Southbank Centre and St Paul's Cathedral.
2. Global Design Forum, LDF's curated thought leadership programme, celebrating design and the minds shaping its future.
3. Partner Activities and Design Districts, the foundation of the LDF by connecting the city with more than 300 independently staged activities, including exhibitions, installations, talks and product launches.
4. London Design Medals, accolades that recognise the contribution made by leading design figures and emerging talents to London and the industry.