Hello, I’m Gian 👋🏻
I’m a London-based event curator, marketer, writer, a Japanophile, and the author of The Craftsman Newsletter.
A happy birthday in lockdown
For my birthdays, I like to bring together friends from different walks of (my) life to break bread (and drink wine!). This year eating together was not an option, as I found myself in lockdown like many, many others. I had been self-isolating for the previous two months without having
Virtual events need to break the fourth wall
When COVID-19 pulled the rug from under event organisers’ feet, forcing them to postpone or cancel, they scrambled to find new experiences that would fill up the void. Naturally, the quickest way to replace them was through live-streaming sessions on Zoom, Instagram Live, YouTube, etc. Virtual events can be great
Teachings from Japanese craftsmanship: what is enough?
This essay has been adapted from a short talk I gave at the Grande Finale of the House of Beautiful Business in Lisbon on November 6th, 2019 (watch the video). In March of this year I quit my job. I was feeling exhausted physically and mentally, and there was something
The Serendipity Engine
Earlier this year I left my job. I felt a strong urge to recharge physically and, more important, mentally. The role had created a series of positive connections and had me embark on an intense public speaking spree, but I was exhausted and creatively stuck. On top of that I
Velocitize interview on storytelling, great digital work, and personal vs. personalised experiences
Back in November 2018 I sat down with Andy North from Velocitize, a publication by WP Engine that shares strategic insights on digital experiences to marketers and agency folk, to discuss marketing trends and how brands can approach the constant evolution of how we converse and tell stories online. Some
Taking it slowly: why I love to send (paper) postcards
uring a recent lunch with a good friend who works as a digital strategist, I casually mentioned that I like to send postcards, to which she commented quite baffled “you still send postcards?”. My natural reply was “dozens, probably hundreds, of them each year”.
